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chinese chalk for roaches
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+69.7%90-day search growth — must beat 0% to launch
Price range
Okay$4.94–$19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.67avg listing price — sweet spot $15–$100
Market size
Bad$80K$80K/yr · 101K searches
Review moat
Bad12,686.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand