47
chicken tunnel
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great257.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$83.04avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$15.47–$253.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Market size
Okay$116K$116K/yr · 224K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale