72
chicken perch
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$32.21avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$7.86–$78.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great301.12avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Growth
Good+56.1%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good$333K$333K/yr · 619K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale