67
cherry picker
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great280.74avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good$125.93avg listing price — sweet spot $15–$100
Growth
Good+38.3%90-day search growth — must beat 0% to launch
Market size
Good$395K$395K/yr · 97K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$8.37–$271.72cheapest to priciest tracked listing — scored on the share inside $15–$100