58
charcoal starter
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.47avg listing price — sweet spot $15–$100
Growth
Good+52.3%90-day search growth — must beat 0% to launch
Price range
Good$5.71–$35.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$576K$576K/yr · 371K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,573.13avg incumbent reviews — the moat a new listing must climb