54
charcoal basket
Worth a lookShows a sweet-spot price point ($27.43 avg), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Avg price
Incredible$27.43avg listing price — sweet spot $15–$100
Price range
Great$12.76–$51.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Great+72.8%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,967avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$174K$174K/yr · 136K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf