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chainsaw oil
Launch itA $2.1M/yr market growing +33.1% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.1M$2.1M/yr · 829K searches
Avg price
Great$16.72avg listing price — sweet spot $15–$100
Price range
Good$6.62–$35.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad7,346.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf