27
chainsaw keychain
Skip itSoft demand (-66.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great449.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.64avg listing price — sweet spot $15–$100
Price range
Okay$9.83–$19.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 68K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-66.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand