49
chainsaw case
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$42.74avg listing price — sweet spot $15–$100
Review moat
Great384.85avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$13.61–$132.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Market size
Bad$87K$87K/yr · 180K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale