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55

ceramic garden stool

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 22Growth 75Conversion 7Competition 96Returns 84Price range 49Avg price 80Brand share 35Review moat 93Quality gap 28

Competition

Incredible18%

top-5 click share — an open shelf

Review moat

Great145.28

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great$87.57

avg listing price — sweet spot $15–$100

Growth

Great+60.6%

90-day search growth — must beat 0% to launch

Price range

Okay$44.65–$156.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$90K

$90K/yr · 190K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

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