46
cement pot
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$47.96avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good1,184.72avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.13–$175.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 120K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale