55
cat suncatcher
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a small market ($40K/yr) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great225.87avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$17.98avg listing price — sweet spot $15–$100
Price range
Good$5.30–$28.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 136K searches