67
cat planter
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Review moat
Great251.39avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$18.06avg listing price — sweet spot $15–$100
Price range
Great$2.10–$69.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+43.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$99K$99K/yr · 312K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale