48
cat key
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Review moat
Great478avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.58–$22.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.96avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$180K$180K/yr · 127K searches
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality