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castor oil for moles in yard
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$43.00avg listing price — sweet spot $15–$100
Price range
Incredible$17.98–$93.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,506.8avg incumbent reviews — the moat a new listing must climb
Market size
Okay$171K$171K/yr · 29K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Signals Quality Gap