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cast iron saucepan
Skip itSoft demand (-10.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$22.93avg listing price — sweet spot $15–$100
Price range
Great$9.52–$45.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,188.56avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$155K$155K/yr · 183K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch