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carnivorous plant soil
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Growth
Great+70.3%90-day search growth — must beat 0% to launch
Avg price
Good$13.05avg listing price — sweet spot $15–$100
Price range
Good$6.94–$25.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,718.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$257K$257K/yr · 154K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf