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cardinal garden flag
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great292.16avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$3.80–$31.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.6%90-day search growth — must beat 0% to launch
Avg price
Good$12.42avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 41K searches