57
card tables folding square
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Market size
Great$1.3M$1.3M/yr · 725K searches
Avg price
Great$77.87avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Okay1,858.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Price range
Bad$22.51–$404.62cheapest to priciest tracked listing — scored on the share inside $15–$100