65
canopy weights
Launch itA $2.4M/yr market growing +148.6% this quarter with returns at 3.0% — clears our launch bar.
Growth
Incredible+148.6%90-day search growth — must beat 0% to launch
Market size
Incredible$2.4M$2.4M/yr · 1.4M searches
Avg price
Incredible$27.52avg listing price — sweet spot $15–$100
Price range
Great$9.68–$84.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,674.65avg incumbent reviews — the moat a new listing must climb
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