48
california giant zinnia seeds
Skip itSoft demand (-12.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.14avg listing price — sweet spot $15–$100
Price range
Good$4.77–$26.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$218K$218K/yr · 168K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,181.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.0%90-day search growth — must beat 0% to launch