67
calcium hypochlorite
Launch itA $1.2M/yr market growing +96.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+96.4%90-day search growth — must beat 0% to launch
Market size
Great$1.2M$1.2M/yr · 223K searches
Avg price
Great$83.15avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$4.45–$269.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,626.46avg incumbent reviews — the moat a new listing must climb
Signals High Price