57
butterwort plant
Worth a lookShows beatable incumbent ratings (3.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.2★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great104.73avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.93avg listing price — sweet spot $15–$100
Price range
Great$9.74–$57.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+84.3%90-day search growth — must beat 0% to launch
Market size
Okay$170K$170K/yr · 486K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand