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butterfly weed seeds
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$4.40–$27.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.73avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,655.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 52K searches
Signals Low Review Barrier