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butterfly house
Worth a lookShows demand growing +343.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+343.5%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.88avg listing price — sweet spot $15–$100
Price range
Great$10.85–$40.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$173K$173K/yr · 259K searches
Review moat
Okay2,950.17avg incumbent reviews — the moat a new listing must climb