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bulb fertilizer
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.46avg listing price — sweet spot $15–$100
Price range
Good$9.09–$25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,075.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 33K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand