66
bug zapper light bulb
Worth a lookShows demand growing +110.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+110.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.92avg listing price — sweet spot $15–$100
Price range
Great$8.98–$40.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,115.76avg incumbent reviews — the moat a new listing must climb
Market size
Okay$185K$185K/yr · 178K searches