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68

bug traps

Worth a look

Shows searches that convert (16.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 91Conversion 98Competition 42Returns 95Price range 65Avg price 75Brand share 40Review moat 14Quality gap 65

Conversion

Incredible16.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Growth

Great+100.2%

90-day search growth — must beat 0% to launch

Avg price

Great$15.05

avg listing price — sweet spot $15–$100

Market size

Good$780K

$780K/yr · 317K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$3.30–$36.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Bad24,537.57

avg incumbent reviews — the moat a new listing must climb

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