brush killer
Worth a lookShows demand growing +225.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+225.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$33.05avg listing price — sweet spot $15–$100
Price range
Great$13.39–$79.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$671K$671K/yr · 200K searches
Review moat
Okay2,913.88avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand