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british flag
Skip itA small market ($83K/yr) — this niche doesn't clear our bar today.
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Good+47.2%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,254.75avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Price range
Okay$6.81–$22.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 103K searches