52
bridge
Worth a lookShows low returns (0.9%), but weak search conversion (0.3%) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good543.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$101.82avg listing price — sweet spot $15–$100
Growth
Good+33.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$41.64–$202.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$171K$171K/yr · 601K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price