44
boxwood roll
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Review moat
Great442.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great$98.84avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$21.42–$153.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$34K$34K/yr · 13K searches
Signals High Price