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bougainvillea plants
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Incredible97.9avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.10avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great$7.16–$40.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 121K searches