48
bleach pump
Skip itPrices mostly outside the sweet spot ($30.86–$289.95) — this niche doesn't clear our bar today.
Review moat
Great237.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$121.55avg listing price — sweet spot $15–$100
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Market size
Okay$201K$201K/yr · 60K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay$30.86–$289.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price