54
black cheesecloth
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($51K/yr) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good757.69avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.82–$32.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Growth
Good+32.8%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 45K searches
Signals No Dominant Brand