65
bistro table and chairs set of 2
Launch itA $1.3M/yr market growing +6.8% this quarter with returns at 0.9% — clears our launch bar.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 2.6M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good898.42avg incumbent reviews — the moat a new listing must climb
Avg price
Good$143.49avg listing price — sweet spot $15–$100
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Price range
Bad$52.33–$840.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale