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52

big green egg gasket

Worth a look

Shows searches that convert (13.5% search→purchase), but a concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list.

Market size 20Growth 72Conversion 96Competition 11Returns 95Price range 89Avg price 95Brand share 13Review moat 63Quality gap 43

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.15

avg listing price — sweet spot $15–$100

Price range

Great$11.82–$51.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+55.3%

90-day search growth — must beat 0% to launch

Review moat

Good996.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$80K

$80K/yr · 23K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad87%

top-5 click share — a locked-up shelf

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