46
bi flag
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+115.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,650.27avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.61avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad$4.61–$17.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$33K$33K/yr · 103K searches