72
bed bug trap
Launch itA $1.0M/yr market growing +71.2% this quarter with returns at 2.1% — clears our launch bar.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$19.17avg listing price — sweet spot $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Growth
Great+71.2%90-day search growth — must beat 0% to launch
Market size
Great$1.0M$1.0M/yr · 572K searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$5.70–$33.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Bad5,430.39avg incumbent reviews — the moat a new listing must climb