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bed bug light detector
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.74avg listing price — sweet spot $15–$100
Growth
Good+43.8%90-day search growth — must beat 0% to launch
Price range
Good$5.70–$31.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,329.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 59K searches