Skip to content
63

baby porch goose outfit

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 79Conversion 20Competition 92Returns 98Price range 86Avg price 95Brand share 75Review moat 87Quality gap 35

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.01

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Review moat

Great251.48

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.36–$72.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+70.1%

90-day search growth — must beat 0% to launch

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$33K

$33K/yr · 90K searches

Reviews