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61

azalea plants live

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 53Conversion 53Competition 75Returns 99Price range 77Avg price 91Brand share 12Review moat 91Quality gap 84

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great188.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$21.42

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$4.67–$50.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Growth

Good+24.6%

90-day search growth — must beat 0% to launch

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$129K

$129K/yr · 139K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

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