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azalea fertilizer
Worth a lookShows searches that convert (16.5% search→purchase), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$16.22avg listing price — sweet spot $15–$100
Price range
Great$9.94–$30.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good584.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay$237K$237K/yr · 89K searches
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf