60
axe
Worth a lookShows a $6.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.5M$6.5M/yr · 3.8M searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$65.71avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay2,022.54avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$9.81–$318.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Signals High Price