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avalanche shovel
Skip itSoft demand (-87.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great134.19avg incumbent reviews — the moat a new listing must climb
Avg price
Great$74.54avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Price range
Bad$23.72–$355.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$38K$38K/yr · 43K searches
Growth
Bad-87.2%90-day search growth — must beat 0% to launch