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Worth a lookShows searches that convert (9.2% search→purchase), but a small market ($31K/yr) keeps it on the watch list.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Great+66.0%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$3.63–$29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,363.72avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$31K$31K/yr · 29K searches
Signals Low Review Barrier