53
atv rake
Worth a lookShows beatable incumbent ratings (3.8★), but weak search conversion (0.2%) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great148.26avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+26.6%90-day search growth — must beat 0% to launch
Avg price
Okay$180.58avg listing price — sweet spot $15–$100
Market size
Bad$16K$16K/yr · 46K searches
Price range
Bad$80.95–$511.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale