37
astro turf grass outdoor
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Good546.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+37.8%90-day search growth — must beat 0% to launch
Avg price
Good$163.01avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$22.98–$540.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$53K$53K/yr · 43K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale