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53

arugula seeds

Worth a look

Shows searches that convert (18.2% search→purchase), but pricing outside the sweet spot ($6.50 avg) keeps it on the watch list.

Market size 29Growth 52Conversion 99Competition 37Returns 98Price range 25Avg price 18Brand share 59Review moat 35Quality gap 62

Conversion

Incredible18.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Good+23.5%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,018.06

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$127K

$127K/yr · 108K searches

Price range

Okay$1.87–$19.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$6.50

avg listing price — sweet spot $15–$100

Reviews