69
army flag
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$21.44avg listing price — sweet spot $15–$100
Review moat
Great280.41avg incumbent reviews — the moat a new listing must climb
Growth
Great+83.5%90-day search growth — must beat 0% to launch
Price range
Great$6.40–$45.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Okay$251K$251K/yr · 183K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality